{"id":17526,"date":"2025-06-24T08:00:51","date_gmt":"2025-06-24T06:00:51","guid":{"rendered":"https:\/\/alphaagency.dk\/how-to-optimize-your-webshop-or-website-with-hotjar\/"},"modified":"2025-10-09T09:35:03","modified_gmt":"2025-10-09T07:35:03","slug":"how-to-optimize-your-webshop-or-website-with-hotjar","status":"publish","type":"post","link":"https:\/\/alphaagency.dk\/en\/how-to-optimize-your-webshop-or-website-with-hotjar\/","title":{"rendered":"How to optimize your webshop or website with Hotjar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17526\" class=\"elementor elementor-17526 elementor-12142\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ead684e e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"4ead684e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-167eee96 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"167eee96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At a time when user expectations of websites are higher than ever, it&#8217;s crucial to understand how they actually interact with your site. You&#8217;ve probably already invested in great design and solid SEO, but do you know where your users click &#8211; and more importantly, where they don&#8217;t? <\/p><p>This is where Hotjar comes in. Hotjar is a powerful tool that gives you insights into your users&#8217; behavior through features such as heatmaps, recordings, surveys and funnels. <\/p><p>Hotjar is a behavioral analytics platform that helps you understand how users navigate your website. Unlike Google Analytics, which focuses on quantitative data such as visitor numbers, bounce rate and conversions, Hotjar focuses on qualitative data &#8211; why users act the way they do. <\/p><h2>Hotjar consists of four core features:<\/h2><ul><li><strong>Heatmaps<\/strong> &#8211; See where users click, scroll and move.<\/li><li><strong>Session Recordings<\/strong> &#8211; Revisit real users&#8217; visits to the site.<\/li><li><strong>Feedback and Surveys<\/strong> &#8211; Collect user opinions directly.<\/li><li><strong>Funnel Tracking<\/strong> &#8211; Identify where users drop out in your flows.<\/li><\/ul><h2>Why use Hotjar on an online store?<\/h2><p>Let&#8217;s take a webshop as a starting point. You may have a good amount of traffic, but conversions are lagging. This could be because users get confused, lose trust or encounter technical obstacles. Hotjar can help you identify the specific problems.   <\/p><h3>Example: Product views without purchase<\/h3><p>With session recording, you can see how users interact with your product pages. Do they click on images? Do they scroll all the way down and read the descriptions? Perhaps many click on the size guide but leave the page shortly after. This could indicate that the guide is difficult to understand or that important information is missing.    <\/p><h3>Heatmaps: Find the dead zones<\/h3><p>Heatmaps provide a visual overview of where people are clicking, scrolling and staying. If you see that no one is interacting with an important call-to-action button, it could be due to location, color or text. With Hotjar, you can adjust and test with data-based knowledge &#8211; not just gut feelings.  <\/p><h2>Hotjar on information pages and lead sites<\/h2><p>For lead generating websites, user experience and trust are even more important. It&#8217;s often about the user filling out a contact form, booking a meeting or signing up for a newsletter. If that doesn&#8217;t happen, you need to know why.  <\/p><h3>Example: Forms that are not filled out<\/h3><p>With Hotjar you can track the completion of forms. Maybe many people fill in their name and email, but stop at the phone number. This can indicate resistance to providing too much information. This insight can help you shorten the form or explain why you are asking for specific information.   <\/p><h2>Use feedback for conversion optimization<\/h2><p>Hotjar&#8217;s feedback and survey features are underrated tools. A simple popup asking &#8220;Did you miss anything on this page?&#8221; can provide valuable insights &#8211; especially when multiple users mention the same thing. It&#8217;s honest user feedback you won&#8217;t get through classic analytics.  <\/p><h2>How to get started with Hotjar<\/h2><p>Installing Hotjar doesn&#8217;t require any advanced technical skills. You simply insert a tracking code on your website &#8211; either manually or via a platform like Google Tag Manager or Shopify. <\/p><p>Once Hotjar is active, you will start getting data after a few days. We recommend that you start with: <\/p><ul><li>Heatmaps on your most visited pages<\/li><li>Recordings on the purchase funnel or contact forms<\/li><li>A survey on the thank you page with the question: &#8220;What convinced you to complete your purchase\/contact?&#8221;<\/li><\/ul><h2>Conclusion<\/h2><p>In a digital world where margins are everything, understanding user behavior can be the difference between success and failure. Hotjar helps you understand why your users aren&#8217;t converting &#8211; and that&#8217;s the first step to getting them to do so. <\/p><p><strong>Want help implementing and analyzing Hotjar on your webshop or website?<\/strong><br>At Alpha Agency, we have the experience and tools to create concrete results. <a href=\"mailto:kontakt@alphaagency.dk\">Contact us today<\/a> &#8211; and start optimizing with insight, not guesswork.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca427d sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"5ca427d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>We are ready to help you<\/h2><div><p>Want to understand your customers&#8217; behavior and optimize your webshop with Hotjar? At Alpha Agency, we help you with setup, analysis and strategy so you get concrete insights and higher conversions. We are proud of the results we have achieved for our customers &#8211; see their stories here <strong><a href=\"https:\/\/alphaagency.dk\/en\/cases\/\">See our customer references. <\/a><\/strong>   <\/p><p><strong><a href=\"#kontakt-os\">Contact us today for a no-obligation chat<\/a><\/strong> about how we can strengthen your webshop and ensure it reaches its full potential!<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e27502 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"3e27502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c01d65 sc_fly_static elementor-widget elementor-widget-trx_elm_accordion\" data-id=\"5c01d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;accordion_type&quot;:&quot;accordion&quot;,&quot;toggle_speed&quot;:300}\" data-widget_type=\"trx_elm_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"trx-addons-accordion trx-addons-toggle-icon-align-right\" id=\"trx-addons-accordion-5c01d65\" data-accordion-id=\"5c01d65\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"trx-addons-accordion-item\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"trx-addons-accordion-tab-title-9641\" class=\"trx-addons-accordion-tab-title\" tabindex=\"0\" data-tab=\"1\" role=\"tab\" aria-controls=\"trx-addons-accordion-tab-content-9641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-text\">\n\t\t\t\t\t\t\t\tWhat is Hotjar?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-toggle-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-close trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-open trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"trx-addons-accordion-tab-content-9641\" class=\"trx-addons-accordion-tab-content\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"trx-addons-accordion-tab-title-9641\">\n\t\t\t\t\t\t<div class=\"et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open\">\n<div class=\"et_pb_toggle_content clearfix\">\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Hotjar is a tool that shows how visitors use your website - for example, where they click and how they move around. It helps to understand user behavior and improve the website. <\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"trx-addons-accordion-item\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"trx-addons-accordion-tab-title-9642\" class=\"trx-addons-accordion-tab-title\" tabindex=\"0\" data-tab=\"2\" role=\"tab\" aria-controls=\"trx-addons-accordion-tab-content-9642\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-text\">\n\t\t\t\t\t\t\t\tIs Hotjar free?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-toggle-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-close trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-open trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"trx-addons-accordion-tab-content-9642\" class=\"trx-addons-accordion-tab-content\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"trx-addons-accordion-tab-title-9642\">\n\t\t\t\t\t\t<div class=\"et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_open\">\n<div class=\"et_pb_toggle_content clearfix\">\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Yes, Hotjar has a free version with limited features and paid plans with more options.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"trx-addons-accordion-item\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"trx-addons-accordion-tab-title-9643\" class=\"trx-addons-accordion-tab-title\" tabindex=\"0\" data-tab=\"3\" role=\"tab\" aria-controls=\"trx-addons-accordion-tab-content-9643\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-title-text\">\n\t\t\t\t\t\t\t\tIs Hotjar legal to use?\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"trx-addons-accordion-toggle-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-close trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class='trx-addons-accordion-toggle-icon-open trx-addons-icon'>\n\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"trx-addons-accordion-tab-content-9643\" class=\"trx-addons-accordion-tab-content\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"trx-addons-accordion-tab-title-9643\">\n\t\t\t\t\t\t<div class=\"et_pb_section et_pb_section_0 et_pb_with_background et_section_regular\">\n<div class=\"et_pb_row et_pb_row_0\">\n<div class=\"et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_accordion et_pb_accordion_0\">\n<div class=\"et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_open\">\n<div class=\"et_pb_toggle_content clearfix\">\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Yes, Hotjar is GDPR compliant if you use it correctly and inform users via cookie consent.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a3816 sc_fly_static elementor-widget elementor-widget-html\" data-id=\"62a3816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https:\/\/alphaagency.dk\/artikel\/pensopay-fleksibel-betalingslosning\"\n  },\n  \"headline\": \"Pensopay: Den fleksible betalingsl\u00f8sning til webshops\",\n  \"description\": \"Pensopay g\u00f8r det nemt for webshops at tilbyde sikre, brugervenlige og fleksible betalingsmetoder \u2013 inkl. MobilePay, Klarna og mere. L\u00e6s hvordan du kommer i gang.\",\n  \"image\": \"https:\/\/alphaagency.dk\/images\/pensopay-artikel-cover.jpg\",\n  \"author\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Alpha Agency\",\n    \"url\": \"https:\/\/alphaagency.dk\"\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"Alpha Agency\",\n    \"logo\": {\n      \"@type\": \"ImageObject\",\n      \"url\": \"https:\/\/alphaagency.dk\/images\/alpha-agency-logo.png\"\n    }\n  },\n  \"datePublished\": \"2025-06-17\",\n  \"dateModified\": \"2025-06-17\"\n}\n<\/script><script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Hvad er Pensopay?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Pensopay er en dansk betalingsgateway, der g\u00f8r det nemt for webshops at modtage betalinger via bl.a. 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Hos Alpha Agency hj\u00e6lper vi dig med ops\u00e6tning, integration og optimering, s\u00e5 din webshop f\u00e5r mest muligt ud af l\u00f8sningen.\"\n      }\n    }\n  ]\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Improve your online store with Hotjar. Gain visual insights into your customers&#8217; behavior and adjust your user experience. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-17526","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your webshop or website with Hotjar<\/title>\n<meta name=\"description\" content=\"Alpha Agency guides you through the use of Hotjar - from setup to strategy. 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