Elplus – Now selling to all of Greenland
Elplus
How we powered Elplus’ new webshop and online presence.
Elplus Greenland opened its doors in Nuuk in 2009 and sells white goods and electrical appliances from Miele, Siemens, Electrolux, AEG, Philips and several other quality brands.
The business philosophy is based on individual advice and quality solutions that match the customer’s needs. And Greenlandic customers are increasingly ready to embrace good suppliers – if they can be found online and ship goods to the scattered coastal towns.
Measurable results
The result
Dominas in Google and 23,000+ page views per month!
Thanks to effective search engine optimization and carefully segmented Facebook advertising, we have gained 11,400% more visibility on behalf of Elplus, with 14 out of 15 first places on Google, resulting in more than 23,000 page views per month!
We have also made Elplus a familiar face among Greenlandic Facebook users.
Facebook ads are cheaper in the Greenlandic market as competition is not as high as in the Danish market.
Our latest results on announcements:
- Cost Per Click (CPC) = 1.73 kr.
- Cost per thousand impressions (CPM) = 3.82 kr.
" I have to say that I am very proud of the webshop I can show to all my customers. Torrak!"
- Allan Amstrup Staub
Owner of Elplus.gl
Professional shop system
The Greenlandic market is ready for e-commerce. Figures from FDIH show that 50% of all online shoppers in Greenland spend more than DKK 1,000 in the shopping cart per purchase, and more than 20% of customers shop online for over DKK 2,000 per purchase!
Elplus had a burning desire for a strategic partner that could help with challenges such as differentiated shipping to the coast, deliveries in Nuuk and cross-selling functions: a complex and professional webshop system that works alongside their physical store and inventory. Add to this the associated marketing to reach the ready-to-buy Greenlandic people.
Our battle plan
It has not only been important to transfer Elplus’ physical identity and credibility to an online channel, but also to create a web universe with a focus on an easy and user-friendly customer journey and conversion-friendly design for both desktop and mobile versions. The webshop is customized in Prestashop and developed with a C5 integration to ensure overall management of inventory, prices, products etc.
