Per Borup Design – from Classic Jewelry Brand to Digital Success!
Per Borup Design
From Classic Jewelry Brand to Digital Success
Per Borup Design wanted a modern, user-friendly and visually compelling platform that would complement their elegant jewelry and strengthen their digital performance. Through close collaboration, we created a new webshop and digital strategy that has delivered significant results.
Measurable results
"I'm pleased with the flexibility that I can do some things myself, and you can do what I can't figure out / am an expert in. That you (Alpha Agency) are really easy to reach. I can get it pretty much as I want it - and that you are almost as excited as I am about our projects and when things go well. You care about your work - that's nice! And oh yes - it works! The numbers show it."
– Per Borup
From local craftsman to digital market leader
Challenge:
Per Borup Design had an older website that no longer matched the brand’s exclusive universe. It was difficult to maintain, lacked an intuitive shopping experience and had limited possibilities for internationalization. Additionally, online marketing was not effective enough to drive the desired traffic and conversion.
Solution:
We developed a new modern webshop with an elegant and user-friendly design.
- Video banner on the front page, highlighting the brand’s visual identity.
- 2 languages and 4 currencies, with geolocation, so customers automatically encounter the right version.
- User-friendly CMS, making it easy for the team to update products.
- Integration with Klaviyo, so newsletters and email marketing are a natural part of the journey.
- At the same time, we focused on Google Ads and social media advertising, which has driven significantly more traffic and interaction.
Result:
After the launch, Per Borup Design has experienced significant digital growth:
- Major increase in visibility and reach
- Significantly more visits and interactions on content
- More followers and higher engagement
- A webshop that supports both Danish and international growth
Services Included
- Website & Digital Platform
We built a custom webshop with focus on user-friendliness, design and performance. With geolocation, multi-language functionality and newsletter integration, the platform became both scalable and easy to work with for Per Borup Design’s team. - Marketing & Visibility
We created a targeted effort via Meta Ads, which both strengthened brand awareness and generated more clicks and conversions. The focus was on combining the brand’s exclusivity with a data-driven approach. - E-commerce & Sales
The new platform is optimized for international commerce with 4 currencies and an intuitive purchasing journey. This has made it easier to reach new markets and create a better online customer experience – including getting the customer to start up in Norway. - Content & Communication
The video banner and visual identity on the website were developed with focus on highlighting the brand’s DNA and creating a strong narrative around Per Borup Design’s jewelry. At the same time, the newsletter was connected, so the brand can communicate directly with its customers.
