Hansens Hus & Have
Hansens Hus & Have
From local garden service to South Zealand’s leading construction company
Markus Hansen started Hansens Hus og Have Service in 2020 with great professionalism and local ambitions in the Vordingborg area. But like many skilled craftsmen, he faced the challenge: How to reach new customers across Zealand without losing the personal, local approach? Alpha Agency provided the answer with a complete digital strategy that took HHHS from niche player to regional player.
Measurable results
Users actively engage with the content to an extent that far exceeds the industry level. The high willingness to click indicates curious visitors with a strong interest in the company’s services. At the same time, data shows that users are loyal and explore content thoroughly – scrolling down and discovering information further down the page, enhancing their overall experience.
The full package: Marketing, Web and Brand consultancy
How we helped our customer reach their goal
" I have to say that I am very proud of the webshop I can show to all my customers. Torrak!"
- Allan Amstrup Staub
Owner of Elplus.gl
From local craftsman to digital market leader
The situation:
When Markus Hansen approached Alpha Agency in [year], he was faced with a company that had strong professional skills and a good reputation in the local area around Vordingborg. HHHS offered everything from gardening and tree felling to contracting and playground construction – but had challenges communicating their wide range of services clearly to potential customers.
The challenges:
Limited geographic reach: Although HHHS had the capacity for assignments throughout Zealand, the majority of inquiries came from word-of-mouth.
Confusing service offering: The company’s many different services made it difficult for customers to understand what HHHS could do for them.
Weak digital presence: Lack of visibility on Google and social media meant fewer inquiries from new customers
Inconsistent brand: Lack of consistency in communication and visual identity
The goal:
Markus wanted to expand the business to the rest of Zealand, increase the number of qualified inquiries and create a strong, professional brand identity to match his professional expertise.
A complete digital and business transformation
Geographical expansion:
HHHS now serves customers all over Zealand with the same high level of service as in their home area around Vordingborg. Markus now regularly receives assignments from Copenhagen, Roskilde, Næstved and other major cities.
Professional brand identity:
From inconsistent communication to a coherent, professional brand that signals quality and reliability. HHHS is now an established player that can handle both small private jobs and larger commercial projects.
Optimized customer experience:
The new website makes it easy for customers to find exactly the service they need – from hedge trimming to large-scale landscaping projects and playground construction.
Strong digital presence:
HHHS is now visible on Google for relevant searches across Zealand and has an active, engaging social media presence.
