ITTU.NET – The little shop with the big brands
Ready, set, campaign start!
Over a period of more than 25 years, ITTU.NET has developed into Greenland’s largest sports and outdoor business. The store is based in Nuuk, where they sell brands such as Adidas, Nike, Canada Goose, Peak Performance, and many more.
Over the course of more than 25 years, ITTU.NET has naturally incorporated online sales more and more, and today the store has both a strong physical and digital sales channel from which the stylish selection from popular brands is available.
Measurable results
The Challenge:
Tell us that ITTU.NET has all the big brands
ITTU.Net had a strong desire to communicate that they can deliver the latest fashion and quality equipment from major international brands. Therefore, it was important to draw attention to the great assortment both around the physical store and on digital channels. However, it can be a difficult discipline not to view a physical store and a digital sales platform as two separate systems. Especially because it requires planning and a wide range of design and print skills to create physical and digital cohesion.
" I have to say that I am very proud of the webshop I can show to all my customers. Torrak!"
- Allan Amstrup Staub
Owner of Elplus.gl
“The small shop with the big brands”
We solved the challenge by playing on storytelling about the ‘small’ local shop with presence and soul, and uniting it with the commercial brand universe. The campaign became “The small shop with the big brands”, for which we delivered all offline POS material as well as digital banners and backgrounds for website, Facebook etc.
Naturally, the goal has been to create synergy between the physical store and the digital presence.
At the same time, it was important for both the customer and us that we managed everything from web hosting, redemption agreement, shipping and inventory so that the customer could automate as much as possible.
Based on the campaign strategy “The small shop with the big brands”, we took the best of a local business and created a message with cohesion across the marketing universe.
We handled everything from design to the finished print and material, which we sent by ship to the store in Nuuk – delivered campaign-ready!
