First Stop Denmark – We keep the chain running smoothly
First Stop Denmark: A giant goes digital!
With more than 2,000 dealers in Europe, First Stop Denmark is a major specialist in car tires and auto service. With 37 branches in Denmark and one in the Faroe Islands, First Stop Denmark has a strong presence in the local areas, where qualified professionals are ready to help at their own local branch.
Measurable results
The Challenge:
Lack of digital presence at local and chain level
First Stop Denmark has always been offline-oriented when it comes to printed matter.
This focus means that there has been a lack of online visibility for both the individual department and the chain on a national level.
But when 37 Danish and 1 Faroese retailer have to come together and run the same campaigns, it is important that all retailers have the same know-how about digital promotion and the same graphic expression to maximize recognition and awareness.
Such a solution benefits both the chain and the local First Stop dealer in a win-win situation.
We have chosen Alpha Agency as our full-service agency. Our team at Alpha Agency always leads the way and keeps us at the top of a very competitive industry. We have worked with Casper and Rasmus for several years and had no doubt about following them when they chose to start Alpha Agency
- Brian Lund
Country manager, First Stop
Value for money for everyone involved
The result is greater brand awareness and more customers for First Stop Denmark and for individual dealers. The SEO efforts and the work from Google Ads and Facebook ads speak for themselves since we started six months ago.
- 25,000+ Facebook clicks
- 1.49 million Facebook Ads impressions
- 14.94 million Google Ads impressions
- Almost 70,000 clicks from Google Ads
- More than 5000 conversions from Google Ads
- Strong Google rankings through SEO
- 27,000+ sessions created via SEO
Thanks to our in-depth knowledge of the chain and local markets, we now also help local retailers with websites, support, SEO and more.
“We are extremely pleased with the support, both online and offline, that we receive from them, and we believe it is important that they have immersed themselves 100% in our industry and are passionate about cars (and tires). Alpha Agency has done a tremendous job helping us on a national level, but just as importantly, they have helped our more than 37 First Stop branches with their local marketing and branding. First Stop has gone from being a chain focused on print media and offline advertising to being one of the strongest digital players in the tire and automotive industry—with the help of Casper, Rasmus, and the rest of the team at Alpha Agency.
The solution: Create value both locally and nationally
At Alpha Agency, it was very important to talk to each retailer to understand their challenges and present the overall concept. That’s why we visited each and every one – including the Faroese one.
We have challenged the chain on a global level by bringing them into the digital age, but done so with great respect for the local branches.
On a national level, we help with SEO, Google Ads and Facebook advertising, but although we do not perform these services for all local retailers, the solution is developed as a scalable setup where we keep a sharp focus on channeling customers down to the local, who get the value of an overall strong brand.
This happens not only from the chain’s own website, where the customer has access to a “find dealer” feature, but also when we roll out campaigns, for example. These have the same graphic style and tone, but we customize both digital banners and campaign pages as well as offline print to the individual. We deliver individual ready-to-run files as well as physical signs and banners.
In addition, we provide advice to all retailers on their digital presence and opportunities to reach local audiences with targeted campaigns.
